Website optimisation
Submission:
Search engines crawl websites on a regular basis. One of the ways to improve your website ranking
on Search Engines is to have links to your website on well positioned, quality websites in your
industry or similar sectors. These external links are regarded by Search engines as votes for
your website. The number and quality of these inbound links are defined as "Link Popularity"
What is Website Optimisation
Website optimisation is the science of design and development of a given website such that it
makes search engines consider the website relevant and important. The more important a search engine considers a
website the more optimised the website is and the higher its ranking will be on that search engine.
What is organic or natural listing
This is non-sponsored listing of websites on search engines. For example if you make search in Google, you
will see a your "organic" or "natural" listings on the left. The way these websites have got to the positions
they are in is known as website optimisation. It's organic because just like a seed you plant, you need to
nourish or in the case of websites "optimise" your websites, so that they can gain the respect of major
search engines such as Google, MSN and Yahoo.
How do I optimise my website
To put it very briefly, website optimisation is a combination of "linking" and "contents".
However do remember search engines are very clever these days. Its not a matter of
quantity, but quality! A huge amount of contents and thousands of links may achieve the opposite of where you want to go!
Link Building
Sometimes having a handful of good quality links result in
far better recognition by search engines than hundreds of low quality links. Also remember
that even a single link landing you in what's known as a bad neighbourhood can result in your website
being penalised by search engines.
Its an organic process!
There has been speculation by SEO managers that some very well optimised have been
failed to rank well on Google. One of the major reasons is "link abuse" where SEO
managers make the mistake of treating links as assets they can use as a switch to
make search engines love them! Too many links albeit quality ones, in a short space
of time, can be counter productive.