Pay Per Click (PPC)
Pay for Click (PPC) campaigns are sponsored listings that generally appear on a column on the right hand side of the listings. In PPC, campaign managers bid for individual keywords and their position for those keywords is governed by how much their bids are in comparison to their competitors. The mark of a successful PPC campaign is ultimately the conversion rates. Good conversion rates can only be achieved when campaigners attract the right kind of traffic to their web pages. The following are providers of PPC marketing:
About PPC Advertising | PPC Provider >> | Google Adwords |
MSN AdCenter |
Yahoo Search Marketing |
Mirago |
Webfinder |
Miva |
Setup Fee |
£5.00 |
£5.00 |
£60.00 |
£25.00 |
£49.00 and £50.00 initial deposit |
£10 plus £50 initial deposit |
Minimum CPC |
1p | 5p | 10p | 10p | 10p | 10p |
Minimum monthly spend |
None | None | £20.00 | None | None | None |
Coverage |
Google, AOL, ASK Jeeves, smaller content websites | MSN Search, Live.com | Yahoo, MSN, Wanadoo, AltaVista, smaller content websites | Dogpile, Infospace, South Online, Wahooma, Thelocalweb | Thomsonlocal.com, Business search results on Wanadoo, Ask Jeeves and Yahoo! | Mostly consumer based content sites including Lastminute.com, The Sun, Autoexpress, Eurosport, Maxim, The Mirror |
Ad Title Characters |
25 | 25 | 40 | 60 | 60 | 50 |
Ad Description Characters |
70 | 70 | 190 | 180 | 140 | 200 |
Content Targeting |
Yes | No | Yes | No | No | Yes |
Conversion Tracking |
Yes | Yes | Yes | No | No | No |